첫인사

I am honored to be here.

I am honored to meet you.


면접 기회에 대한 감사의 인사

Thank you for having me today for this interview.

Thank you for giving me the opportunity to have an interview.

For starters, I would like to thank you for this great opportunity today. I appreciate it.

First off, please allow me to thank you for this opportunity to interview with you today.


자기 소개

My name is Joon Kim

My name is Kil-dong Hong and I'm currently a senior at ABC University, majoring in psychology.

I graduated form ABC University in 2012 and majored in Psychology.

I will be graduating from ABC University with a bachelor's degree in Computer Science.


취미

In my free time, I like to travel because I am adventurous and sociable.

As a hobby, I enjoy photography because it is relaxing.

As a hobby, I enjoy photography because it makes me feel very relax.


성격

I have good communication skills and a positive attitude.

I have good leadership skills

I am open minded

I have good people skills and work well with others.

Concerning my personality, I'm the type of person who is hardworking, creative and an extrovert.

Basically, I always love challenging new things and easily adjust myself to new environments.

So, I believe that my personality is well matched to your organization.



지원동기

I am interested in teaching because I love children and want to help them learn.

I am interested in computer programming because computers and the Internet are very important to our lives.


마무리

That is why I want to pursue a career in your organization.





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Generations of American families captured the great milestones of their lives using Kodak cameras.

But today you can buy a share of Eastman Kodak stock once for less than once paid for roll of Kodak chrome film.

Anthony Mason tells us this great American institution is fighting for survival.

Always use dependable Kodak film. The film in the familiar yellow box. 

That yellow box with the red logo is one of the 20th century it's titanic brands

It's the new brightest style my camera.

But the company that gave us the Kodak moment and wants to control the 90% of film sales in the US Is now on the brink of bankruptcy.

This week the stock price of the one time blue chip company fell below 50 cents of a share and if it doesn't climb back of a dollar soon, the New York Stock Exchange says it will have to kick Kodak out of the market.

That would be a mighty for for the camera maker founded by George Eastman in 1880. 

Elizabeth Grayer is Eastman's biographer.

If they go on bankrupt we read it in the paper, it will be a sad day.

But I don't see it being a tremendous change because it's really happened already.

With film sales evaporating with digital age, Kodak chrome was discontinued 2 years ago.

And Kodak has failed to develop another business as profitable.

The company once employed 145,000 workers, now has fewer than 40,000.

If you prick me I'll bleed Kodak Yellow.

Edgars retired 5 years ago with a pension, but he's worrying bankruptcy could affect his medical benefits.

I have some feeling that's gonna go. That's awful of them.

Kodak has already cut off his life and dental ensurance and medical coverage for his wife.

Which means that for intentions and purposes I work 34 years for nothing.

And it's headquarters in Lanchester New York the company's been selling off real estate.

And Edgar's worried the bankruptcy could see Kodak finally finally fading away. 

It'll be a very dull ache for an awful a lot of people for an awful a lot of years.











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p.5~6

Social psychology's engagement in research on consumer behavior is worthwhile for social psychology as well.

Consumer domain offers a rich field of topics that are inherently interesting to social psychology

Consumer behavior and social behavior overlap to a large extent, and thus studying consumer behavior is a genuine aspect of social psychology.

The consumer behavior is a natural field for studying social behavior is also evident from early work.

Modern societies are consumer societies. 

Being a consumer is a social role almost everybody experience quite frequently.

Social psychology cannot exclude the study of consumer behavior.



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p.4~5


SOCIAL PSYCHOLOGY'S ROLE IN STUDYING CONSUMER BEHAVIOR


In 1904, Walter Dill Scott said in his article, "Advertising is an essential factor in modern business methods, and to advertise wisely the businessman must understand the working of the minds of his customers..."


The notion that Psychology can help and advance understanding of consumer behavior is almost as old as psychology as a scientific discipline.


And Scott said in his essay in 1904, "the time is not far away when the advertising writer will find out the inestimable benefits of knowledge of psychology."


Social psychological theories and know-how are immensely beneficial in this respect.


The most famous Journal in Consumer discipline, "The Journal of Consume Research" has been influenced by psychology.


The Journal of Personality and Social Psychology was one of the two most important journals in JCR's citation network.



직접 손으로 베껴써보니, 눈과 입으로 대충 읽을 때 보다 훨씬 더 이해가 잘 된다.

마치 책의 내용이 통째로 온몸에 흡수되는 듯한 느낌이다. 집중도의 차이 인가.

여튼 이렇게 시작된 베껴쓰기를 계속 유지할 수 있도록 해야겠다.

그리고 나만의 문장으로 요약 할 수도 있어야지!





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Social Psychology of Consumer Behavior

저자
Wanke, Michaela (EDT) 지음
출판사
Taylor & Francis | 2008-12-01 출간
카테고리
경제/경영
책소개
-
가격비교 글쓴이 평점  

p.3~4

01. What's social about consumer behavior?


The topic of consumer psychology typically provokes two sort of responses.

Some people find it fascinating, other people consider consumer psychology to be evil and morally objectionable.

Interestingly, in current consumer research we also witness a renewed academic interest in the unconscious.

The research snippets that make it into the public arena most often involve unconscious influences in one way or another.

Whether such findings are fascinating or evil, of course, in the eye of the beholder, an utterly subjective question, and not suitable for an objective, scientific debate.

The point that the author want to say if that consumer behavior is a originally a sort of a psychological topic.

A second goal of this book is to explain that psychological research in consumer behavior involves more than a sample of sensational and surprising findings.




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