'영어/필사의 라이팅'에 해당되는 글 4건

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Social Psychology of Consumer Behavior

저자

Wanke, Michaela (EDT) 지음

출판사

Taylor & Francis | 2008-12-01 출간

카테고리

경제/경영

책소개

-

글쓴이 평점  

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p.7~8

Consumer Decisions Are Ubiquitous.

Whether we are in the supermarket or not, we are constantly making consumer decisions.

In fact, most of our daily decisions do not involve existential decisions.

Moreover, many of our daily consumer behaviors do not even require intentional decisions.

A typical day of typical person is filled with countless minor consumer decisions or the consequences of previous decisions.

우리가 일상에서 행하는 많은 의사결정들은 의식적이기 보다 비의식적이면서, 아수 소소한 것들의 연속인 경우가 많다.

Many of our daily decisions are not intended, but unintended.

And most of them are consequences of consecutive minor decisions.

Consumer Choices Fulfill a Social-Identity Function.

Many of consumer decisions are highly identity-relevant insofar as they correspond to a larger set of values and beliefs and express important aspects of the self.

Many consumers choose brands in order to express their personality or to affiliate themselves with desired others.

People may also perceive of products as extended selves.

Brands, products, and consumption habits not only help to establish social connectivity but also serve as status symbols defining vertical and horizontal social boundaries.

대다수의 소비자 의사 결정들은 자신의 정체성과 관련되어 있다.

소비자들은 자신의 성격을 표현하거나, 자신의 사회적인 정체성을 표현하기 위한 목적으로 제품을 사기도 한다.

Most of consumer decisions are related to their self-identity.

By having a product, consumers can express their character or social-identity.

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Social Psychology of Consumer Behavior

저자

Wanke, Michaela (EDT) 지음

출판사

Taylor & Francis | 2008-12-01 출간

카테고리

경제/경영

책소개

-

글쓴이 평점  

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p.5~6

Social psychology's engagement in research on consumer behavior is worthwhile for social psychology as well.

Consumer domain offers a rich field of topics that are inherently interesting to social psychology

Consumer behavior and social behavior overlap to a large extent, and thus studying consumer behavior is a genuine aspect of social psychology.

The consumer behavior is a natural field for studying social behavior is also evident from early work.

Modern societies are consumer societies. 

Being a consumer is a social role almost everybody experience quite frequently.

Social psychology cannot exclude the study of consumer behavior.

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Social Psychology of Consumer Behavior

저자

Wanke, Michaela (EDT) 지음

출판사

Taylor & Francis | 2008-12-01 출간

카테고리

경제/경영

책소개

-

글쓴이 평점  

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p.4~5

SOCIAL PSYCHOLOGY'S ROLE IN STUDYING CONSUMER BEHAVIOR

In 1904, Walter Dill Scott said in his article, "Advertising is an essential factor in modern business methods, and to advertise wisely the businessman must understand the working of the minds of his customers..."

The notion that Psychology can help and advance understanding of consumer behavior is almost as old as psychology as a scientific discipline.

And Scott said in his essay in 1904, "the time is not far away when the advertising writer will find out the inestimable benefits of knowledge of psychology."

Social psychological theories and know-how are immensely beneficial in this respect.

The most famous Journal in Consumer discipline, "The Journal of Consume Research" has been influenced by psychology.

The Journal of Personality and Social Psychology was one of the two most important journals in JCR's citation network.

직접 손으로 베껴써보니, 눈과 입으로 대충 읽을 때 보다 훨씬 더 이해가 잘 된다.

마치 책의 내용이 통째로 온몸에 흡수되는 듯한 느낌이다. 집중도의 차이 인가.

여튼 이렇게 시작된 베껴쓰기를 계속 유지할 수 있도록 해야겠다.

그리고 나만의 문장으로 요약 할 수도 있어야지!

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Social Psychology of Consumer Behavior

저자

Wanke, Michaela (EDT) 지음

출판사

Taylor & Francis | 2008-12-01 출간

카테고리

경제/경영

책소개

-

글쓴이 평점  

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p.3~4

01. What's social about consumer behavior?

The topic of consumer psychology typically provokes two sort of responses.

Some people find it fascinating, other people consider consumer psychology to be evil and morally objectionable.

Interestingly, in current consumer research we also witness a renewed academic interest in the unconscious.

The research snippets that make it into the public arena most often involve unconscious influences in one way or another.

Whether such findings are fascinating or evil, of course, in the eye of the beholder, an utterly subjective question, and not suitable for an objective, scientific debate.

The point that the author want to say if that consumer behavior is a originally a sort of a psychological topic.

A second goal of this book is to explain that psychological research in consumer behavior involves more than a sample of sensational and surprising findings.