02. The Origin of consumer psychology

p.4~5

SOCIAL PSYCHOLOGY'S ROLE IN STUDYING CONSUMER BEHAVIOR

In 1904, Walter Dill Scott said in his article, "Advertising is an essential factor in modern business methods, and to advertise wisely the businessman must understand the working of the minds of his customers..."

The notion that Psychology can help and advance understanding of consumer behavior is almost as old as psychology as a scientific discipline.

And Scott said in his essay in 1904, "the time is not far away when the advertising writer will find out the inestimable benefits of knowledge of psychology."

Social psychological theories and know-how are immensely beneficial in this respect.

The most famous Journal in Consumer discipline, "The Journal of Consume Research" has been influenced by psychology.

The Journal of Personality and Social Psychology was one of the two most important journals in JCR's citation network.

직접 손으로 베껴써보니, 눈과 입으로 대충 읽을 때 보다 훨씬 더 이해가 잘 된다.

마치 책의 내용이 통째로 온몸에 흡수되는 듯한 느낌이다. 집중도의 차이 인가.

여튼 이렇게 시작된 베껴쓰기를 계속 유지할 수 있도록 해야겠다.

그리고 나만의 문장으로 요약 할 수도 있어야지!