READING
LIST
Advertising & Consumer Behavior (Psychology) 2009
1.
Overview of Consumer Behavior & Psychology
Holbrook, Morris
B. (1987), “What is Consumer Research?” Journal
of Consumer Research 14, 128-132.
Calder,
Bobby J. and Alice M. Tybout (1987), “What Consumer Research is ...,” Journal of Consumer Research 14,
136-140.
McGuire, William
J. (1972), “Attitude Change: The Information-Processing Paradigm.” In C.G.
McClintock (Ed.), Experimental social psychology. New York: Holt, Rinehart & Winston, pp.
118-138 only.
Simonson, Itamar,
Ziv Carmon, Ravi Dhar, Aimée Drolet and Stephen M. Nowlis (2001), “Consumer
Research: In Search of Identity, “Annual Review of Psychology 52, 249-275.
Wells,
William (1993), “Discovery Oriented Consumer Research, Journal of Consumer Research, 19, 489-504.
Holbrook, Morris
B. and J. O’Shaughnessy (1988). “On the Scientific Status of Consumer Research
and the Need for an Interpretive Approach to Studying Consumption Behavior”, Journal of Consumer Research, 15
(December), 398-402.
Kardes, Frank
(1996), “In Defense of Experimental Consumer Psychology,” Journal of Consumer Psychology, 5, 279-296.
Petty, Richard,
and John Cacioppo (1996), “Addressing Disturbing and Disturbed Consumer
Behavior: Is It Necessary To Change the
Way We Conduct Behavioral Science?” Journal
of Marketing Research, 33, 1-8.
Winer, Russell S.
(1999), “Experimentation in the 21st Century: The Importance of External
Validity,” Journal of the Academy of Marketing Science
27(3), 349-358.
Calder, Bobby J.
& Alice Tybout (1999), “A vision of theory, research, and the future of
business schools,” Journal of the Academy of Marketing Science 27(3),
359-366.
Lynch, John G.
(1999), “Theory and External Validity,” Journal of the Academy of
Marketing Science 27(3), 367-376.
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