7. Conditioning as a Source of Liking
There Is Nothing Simple about It
There Is Nothing Simple about It
A BRIEF OVERVIEW OF THE LITERATURE
MISCONCEPTIONS OF (EVALUATIVE) CONDITIONING
A CONCEPTUAL ANALYSIS
TOWARD A METACONDITIONAL APPROACH
A Dual Process Model
Implication for Future Research
SUMMARY AND CONCLUSIONS
A BRIEF OVERVIEW OF THE LITERATURE
MISCONCEPTIONS OF (EVALUATIVE) CONDITIONING
A CONCEPTUAL ANALYSIS
TOWARD A METACONDITIONAL APPROACH
A Dual Process Model
Implication for Future Research
SUMMARY AND CONCLUSIONS