4. The Rational Unconscious : Conscious versus Unconscious Thought in Complex Consumer Choice
3학기/소비자심리학 2011. 10. 9. 01:25
4. The Rational Unconscious
: Conscious versus Unconscious Thought in Complex Consumer
Choice Two Ways to Look at
Rationality
Choosing without Constrains
The Pitfalls of Conscious Deliberations, Part 1
Heuristics and Biases
The Pitfalls of Conscious Deliberations, Part 2:
Poor Weighting
Bounded Rationality or Bounded Consciousness?
The Unconscious Thought
Unconscious Weighted Adding, Part 1: Capacity
Unconscious Weighted Adding, Part 2: Weighting
Itself
Toward Explaining How
Conclusions
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