1. What’s Social about Consumer Behavior

1. What’s Social about Consumer Behavior?

1. SOCIAL PSYCHOLOGY’S ROLE IN STUDYING CONSUMER BEHAVIOR

2. SOME SOCIAL ASPECTS OF LIVING IN A CONSUMER SOCIETY

Consumer Decisions Are Ubiquitous

Consumer Choices Fulfill a Social-Identity Function

Consumer Choices Affect Social Perception

Affective Consequences of Consumer Behavior

The Consumer Context Provides Unique Social Interactions

Advertising Exposure Shapes Norms and Values

CONCLUSION

3. OVERVIEW OF THE PRESENT VOLUME

Introduction: A Tale of Two Disciplines

The Construal of Consumer Judgments and Decisions

Affective and Cognitive Feelings in Consumer Judgment

Social and Media Influences on Judgment and Behavior

Goals and Self-Regulation