인생은시트콤 :: [04-2] Inherent preference: When does choice reveal preference? Moderators of heuristic versus goal‐based choice

[04-2] Inherent preference: When does choice reveal preference? Moderators of heuristic versus goal‐based choice

4학기/소비자 의사결정론 2011. 4. 5. 12:22

Drolet, A., Luce, M. F., & Simonson, I. (2009). When does choice reveal preference? Moderators of heuristic versus goal‐based choice. Journal of Consumer Research, 36, 137-147.

아아아

'4학기 > 소비자 의사결정론' 카테고리의 다른 글

[05-2] Preference consistency: The devil is in the deliberation: Thinking too much reduces preference consistency (0)	2011.04.12
[05-1] Preference consistency: In search of homo economicus: Cognitive noise and the role of emotion in preference consistency. (0)	2011.04.12
[04-1] Inherent preference: Will I like a "medium" pillow? Another look at constructed and inherent preferences (0)	2011.04.05
[03-2] Loss aversion & Endowment: The influence of involvement on the endowment effect: The moveable value function. (0)	2011.04.05
[03-1] Loss aversion & Endowment effect: Power and loss aversion. (0)	2011.04.05

블로그 이미지

브라보맨

,

달력

티스토리툴바