03. Social psychology & Consumer Behavior

p.5~6

Social psychology's engagement in research on consumer behavior is worthwhile for social psychology as well.

Consumer domain offers a rich field of topics that are inherently interesting to social psychology

Consumer behavior and social behavior overlap to a large extent, and thus studying consumer behavior is a genuine aspect of social psychology.

The consumer behavior is a natural field for studying social behavior is also evident from early work.

Modern societies are consumer societies. 

Being a consumer is a social role almost everybody experience quite frequently.

Social psychology cannot exclude the study of consumer behavior.