3학기/소비자심리학

3. Psychological Distance and Consumer Behavior A Construal Level Theory Perspective

브라보맨 2011. 10. 9. 01:20

3. Psychological Distance and Consumer Behavior
A Construal Level Theory Perspective


CONSTRUAL LEVEL THEORY

1.     Level of Construal

2.     Psychological Distance

3.     Psychological Distance and Level of Construal

4.     Primary versus Secondary Sources of Value

A.     Desirability versus Feasibility

B.      Payoffs versus Probability in Gambles

C.      Considerations in Favor versus Against a Choice

D.     Self-Control

E.      Affective Influences on Choice

F.      Taking One’s Values into Account

5.     Satisfaction and Regret

A.     Prediction of Satisfaction

B.      Regret

C.      Mental Distancing and Mental Approximation

CONCLUSION