[04-2] Inherent preference: When does choice reveal preference? Moderators of heuristic versus goal‐based choice

브라보맨 2011. 4. 5. 12:22

Drolet, A., Luce, M. F., & Simonson, I. (2009). When does choice reveal preference? Moderators of heuristic versus goal‐based choice. Journal of Consumer Research, 36, 137-147.

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